Lead generation is not all about getting random potential clients. It’s about getting them so close to a purchase decision that all you have to do is grab their attention and show them that your service is the solution to their problem.
Not too long ago, I had the pleasure of sitting down on the Corporate Data Show with Sushant Bhardwaj to discuss what he does at Safegraph, specifically when it comes to the company’s involvement in Placekey. For those of you that didn’t tune in, Safegraph is a reseller of B2B data, a lot like us here at EMM, and Placekey is a free platform focusing on geospatial data.
The goal for any marketer is to focus on efficient and effective marketing campaigns that produce results. For outbound marketers, that means aggregating data well to get those results. By stitching together different B2B or B2C contact or company data, marketers can get better leads, create better marketing campaigns, enrich an existing database, and much more.
Data Dean here!
Jon Steitzer, head of Business Development at Every Market Media, is feasting for B2B leads at lunch on Friday, May 21st, 2021. And guess what? He's willing to share with marketing and data professionals all around the globe.
This event kicks off a weekly live series hosted by EMM in order to network with others, work through complex lead/data segmentation exercises, and answer any questions you may have about outbound sales strategy.
Not too long ago, I sat down on the Corporate Data Show to discuss CRMs and CDPs with Alex Yoder of Leadspace. While CRMs are very familiar to anyone who has worked in the B2B data and sales or outbound marketing world, CDPs are a somewhat new concept, only showing up on a noticeable scale about 8 years ago in 2013.
Most people know what the C-suite is. Even if they’ve never been involved in a business that has one, the average person knows that people with titles like CEO, CMO, COO, or any of the other C-something-somethings are probably pretty important. They are the chiefs, after all.
Last week on the Corporate Data Show, we set all the technical jargon and acronyms aside and discussed something a little easier to explain but even harder to attain: company culture. Our CEO, Rick Holmes, sat down on zoom with Gil Allouche of Metadata.io to talk the ins and outs of culture: Why is it so important? Where do a lot of companies go wrong? How can you perfect yours?
Hello again EMM readers. We’re here to tell you about linking B2B email to B2C email with EMM’s product, Linkkey™! First things first, you may have questions in regards to why any organization would want to match a business email to a consumer email.
Since you’re reading this blog post, we assume you appreciate good content. And since you appreciate good content, we assume you listened to the latest episode of the Corporate Data Show. If you haven’t, stop what you’re doing, even if it’s an “important” meeting with your boss, and go listen to it. We sat down with Jason Yarborough of Terminus, an expert in all things account-based marketing, and discussed the beauty of ABM.