Every Market Media Blog

To Every Market Media blog is the go-to resource for data-driven sales teams looking for an edge over their competition. Be sure to tune into our regular podcast

When do you need to make an ID Graph?

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Richard Holmes 9/28/21 10:45 AM
When do you need to make an ID Graph?

Alright folks, it’s been a brief minute, but I’m back and, more importantly, I’m going to dive deeper into the topic of one of my favorite recent podcast episodes. A little while back, I chatted with my friend Ray Esteves of True Influence on the Corporate Data Show. If you’re a listener, you may recall that we were originally going to discuss machine learning, but decided that was a snorefest (I still stand by that) and went with identity graphs instead.

US B2B Update 8.21.1 Has Launched!

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Data Dean 9/16/21 8:00 AM
US B2B Update 8.21.1 Has Launched!

Hey everyone, Data Dean here. 

As of August 29th, our latest US Business Executive Database update (8.21.1 US B2B) is now complete — and we aren't going to lie, it's pretty out of this world. This time around we didn't add any net new records, our focus was primarily on record verification. This way, you can trust even more that our fresh data is even more fresh. See the details below.  

The Importance of Pairing Quantitative and Qualitative Data for Intent

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Richard Holmes 9/14/21 11:03 AM
The Importance of Pairing Quantitative and Qualitative Data for Intent

If you’ve been in touch with the marketing industry, specifically the data and analytics side, at all over the past few decades, you’ve heard of Spiceworks Ziff Davis. And if you’ve been listening to the Corporate Data Show the past few weeks, you know that I got to sit down with SWZD’s VP of Product Management, Liz Ronco, and talk intent B2B data.

More accurately, I got to pick her brain on how to use this data even more effectively by pairing it with qualitative data. Luckily for you, I not only recorded that conversation, but I also decided to take a deeper dive into the topic here.

US B2B Update 7.21.1 Has Been Released

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Data Dean 7/13/21 11:06 AM
US B2B Update 7.21.1 Has Been Released

Hey everyone, Data Dean reporting once again. 

As of July 5th, our latest US Business Executive Database update (7.21.1 US B2B) is now complete and we couldn't have been more pleased. Further down, you'll find the details on this update, including recent data verification, quality rating adjustments and more.