All sales development representatives—not to mention anyone who’s ever bought a list—know the worst part of targeting companies is list curation. This is a time-consuming research task relished by exactly no one.
Marketers today need all the right tools in the toolbox to get the job done right. Not all tools are must-haves, but comprehensive data certainly is. In a recent interview on The Corporate Data Show Dennis Arndt, Chief Technology Officer at RainKing, shared why having a proper org list can make all the difference for outbound marketing:
If you’re a B2B company without a B2C resource, you’re asking yourself, “How can we get more B2C data on here?” You could look for B2C marketing databases, but be warned. A B2C email marketer makes a lot of changes to their database that a digital marketer might not care to make. In that case, why bother with matching B2B to B2C data? In this first of Every Market Media’s short guides on translating technical data processes to real-world marketing applications, Rick Holmes unpacks the technical nugget of matching B2B data to B2C data.
It’s been a problem for a long time for a lot of companies: unverifiable B2B email addresses. Especially if you’re a marketing company or department with a big pile of data, you end up with a bunch of question marks instead of valid data.
Welcome back to the Corporate Data Show’s third Technical Sessions, the place where you can find a short guide series translating technical data processes to real world marketing applications.
EMM knows that one size fits all certainly does not apply when it comes to email verification and hygiene services. Every application is different and can be further diversified by company size, geography, and the applicants in house polices. Because of this, Every Market Media has come up with a few standard application “specific” recommendations which are outlined below. Feel free to also contact us with your particular application for one on one advice from a data expert.
MapAnything deals with location data, letting you know where your customers/prospects are.
It’s a different kind of data topic than we’re used to covering on The Corporate Data Show, but it’s definitely just as interesting.
In our most recent podcast episode Brian Bachofner, Head of Alliances at MapAnything, shared how location data can transform the way everyday sales reps succeed in their jobs.
Is it possible to get massive amounts of B2B data that's deeply granular and allows for precise targeting?
Working in the marketing or data industry in the global space presents its own challenges. Policies regarding privacy and data will vary country by country, so its best to be familiar with them.
Over the last ten years, there’s been much more of a focus on privacy in Europe.
In the U.S., CAN-SPAM was the line in the sand and everyone got through that legislation. But in Europe, there are some really draconian measures that have come out.
A lot of companies have corporate data policies driven more out of fear than necessity. These are just some of the current differences in privacy and data handling between the U.S. and the UK.