Every Market Media Blog

To Every Market Media blog is the go-to resource for data-driven sales teams looking for an edge over their competition. Be sure to tune into our regular podcast

Want to engage your target audience? Heres how.

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Richard Holmes 8/26/20 3:48 PM
Want to engage your target audience? Heres how.

B2B companies are bombarded with irrelevant marketing (and are just as guilty of dishing out).

Marketers drop blanket advertising in the hopes that a fraction of recipients will engage and an even smaller portion to be viable.

It’s costing the economy millions in wasted, “wishful” marketing as well as taxing sales teams who have to sort through and follow up with bulk unvetted leads. Most businesses are barely scratching the surface when it comes to connecting with their target audiences.

But there’s a better way.

How to Succeed with Programmatic Advertising

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Richard Holmes 8/26/20 3:00 PM
How to Succeed with Programmatic Advertising

The metaphors are all real: Digital marketing is the Wild West, the final frontier, the Game of proverbial Thrones.

But how do you win?

By using quality data to custom craft targeted profiles for programmatic advertising. At least, that’s one way. Listen to Rick Holmes interview Alan Osetek, CEO of Digilant, a global programmatic solutions provider, and find out how not to fail when the stakes are almost as high as the competition is fierce.

Technical Sessions 1: Matching B2B Data  to B2C Data

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Richard Holmes 8/26/20 1:19 PM
Technical Sessions 1: Matching B2B Data  to B2C Data

If you’re a B2B company without a B2C resource, you’re asking yourself, “How can we get more B2C data on here?” You could look for B2C marketing databases, but be warned. A B2C email marketer makes a lot of changes to their database that a digital marketer might not care to make. In that case, why bother with matching B2B to B2C data? In this first of Every Market Media’s short guides on translating technical data processes to real-world marketing applications, Rick Holmes unpacks the technical nugget of matching B2B data to B2C data.

Technical Sessions 3: 2 Ways to Verify Your Unverifiable B2B Email

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Richard Holmes 8/25/20 9:30 PM
Technical Sessions 3: 2 Ways to Verify Your Unverifiable B2B Email

It’s been a problem for a long time for a lot of companies: unverifiable B2B email addresses. Especially if you’re a marketing company or department with a big pile of data, you end up with a bunch of question marks instead of valid data.

Welcome back to the Corporate Data Show’s third Technical Sessions, the place where you can find a short guide series translating technical data processes to real world marketing applications.

Location Data: Why You Need to Know Where Your Customers Are

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Richard Holmes 8/25/20 8:23 PM
Location Data: Why You Need to Know Where Your Customers Are

 

MapAnything deals with location data, letting you know where your customers/prospects are.

It’s a different kind of data topic than we’re used to covering on The Corporate Data Show, but it’s definitely just as interesting.

In our most recent podcast episode Brian Bachofner, Head of Alliances at MapAnything, shared how location data can transform the way everyday sales reps succeed in their jobs.