Every Market Media Blog

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Technical Sessions 1: Matching B2B Data  to B2C Data

Richard Holmes 8/26/20 1:19 PM
Technical Sessions 1: Matching B2B Data  to B2C Data

If you’re a B2B company without a B2C resource, you’re asking yourself, “How can we get more B2C data on here?” You could look for B2C marketing databases, but be warned. A B2C email marketer makes a lot of changes to their database that a digital marketer might not care to make. In that case, why bother with matching B2B to B2C data? In this first of Every Market Media’s short guides on translating technical data processes to real-world marketing applications, Rick Holmes unpacks the technical nugget of matching B2B data to B2C data.

Technical Sessions 3: 2 Ways to Verify Your Unverifiable B2B Email

Richard Holmes 8/25/20 9:30 PM
Technical Sessions 3: 2 Ways to Verify Your Unverifiable B2B Email

It’s been a problem for a long time for a lot of companies: unverifiable B2B email addresses. Especially if you’re a marketing company or department with a big pile of data, you end up with a bunch of question marks instead of valid data.

Welcome back to the Corporate Data Show’s third Technical Sessions, the place where you can find a short guide series translating technical data processes to real world marketing applications.

3 Tips for Application Specific Email Verification and Hygiene Services

Richard Holmes 8/25/20 9:07 PM
3 Tips for Application Specific Email Verification and Hygiene Services

EMM knows that one size fits all certainly does not apply when it comes to email verification and hygiene services. Every application is different and can be further diversified by company size, geography, and the applicants in house polices. Because of this, Every Market Media has come up with a few standard application “specific” recommendations which are outlined below. Feel free to also contact us with your particular application for one on one advice from a data expert.

Location Data: Why You Need to Know Where Your Customers Are

Richard Holmes 8/25/20 8:23 PM
Location Data: Why You Need to Know Where Your Customers Are

 

MapAnything deals with location data, letting you know where your customers/prospects are.

It’s a different kind of data topic than we’re used to covering on The Corporate Data Show, but it’s definitely just as interesting.

In our most recent podcast episode Brian Bachofner, Head of Alliances at MapAnything, shared how location data can transform the way everyday sales reps succeed in their jobs.

The State of Data Privacy in Europe vs. the United States

Richard Holmes 8/25/20 6:32 PM
The State of Data Privacy in Europe vs. the United States

Over the last ten years, there’s been much more of a focus on privacy in Europe.

In the U.S., CAN-SPAM was the line in the sand and everyone got through that legislation. But in Europe, there are some really draconian measures that have come out.

A lot of companies have corporate data policies driven more out of fear than necessity. These are just some of the current differences in privacy and data handling between the U.S. and the UK.