Every Market Media Blog

To Every Market Media blog is the go-to resource for data-driven sales teams looking for an edge over their competition. Be sure to tune into our regular podcast

List Brokers: Five Tips for Selling Email Data

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Richard Holmes 8/27/20 6:25 PM
List Brokers: Five Tips for Selling Email Data

How to stop problems before they start by knowing the application

How many times has a customer purchased a B2B or B2C email list from you, loaded it into Mailchimp, been locked out for ToS violation, then complained to you about the delivery of the records after Mailchimp locks them out?

Four Reasons You Need a Wholesale Email Data Compiler

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Richard Holmes 8/27/20 6:12 PM
Four Reasons You Need a Wholesale Email Data Compiler

Has your marketing company considered using an email data compiler to help you target your ads and email marketing campaigns? If not, then you are missing out!

They are an excellent idea for many reasons, not only do they have phenomenal data specificity, the science of analytics has also made tremendous leaps in recent years. The result is that working with a data compiler can seriously broaden your horizons in digital advertising, putting your ads in front of the right eyeballs, at the right time, and yielding measurable results.

How to Reach Out to 95% Fewer Prospects and Still Get the Same Results

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Richard Holmes 8/27/20 6:08 PM
How to Reach Out to 95% Fewer Prospects and Still Get the Same Results

Bad news, sales teams: it’s not practical to reach out to 100,000 prospects in the same industry. Not even if you’re making as many cold calls a day as humanly possible.

You have to whittle down the list. The best way to do that is with an ideal customer profile (ICP). You can look at creating an ICP like professional editing in movies or literature. You throw all the fluff out and boil it down to the most essential elements. That’s what Acquirent does on behalf of their clients.

Why Email Databases Should Use a Rough Cut

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Richard Holmes 8/27/20 5:58 PM
Why Email Databases Should Use a Rough Cut

So you’ve got a big email list laying around. At least a couple hundred thousand emails. It’s old, or perhaps its origin has not been well documented.

Or maybe you’ve seen the recent stat from Briteverify that says 7% of input emails have typos and 10 – 15% contain invalid email addresses.

No matter the case, when you’re dealing with a large email data set that contains a high percentage of un-deliverable emails, paying to remove known bad or risky emails with a top dollar cleansing service is hurting your ROI.

4 Things You Really Need to Know About Sales Intelligence

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Richard Holmes 8/27/20 3:48 PM
4 Things You Really Need to Know About Sales Intelligence

Sales intelligence can transform your sales and marketing departments—if you know how to use it right.

No matter whether you’re a small, medium, or gigantic business, sales intelligence is focused on how to make sales reps more effective and more efficient.

It can save you from a lot more than cold calling or mass emails. In this episode of the Corporate Data Show, Michael Levy, the Principal of GZ Consulting, defines, describes, and debates how sales intelligence can position your company for growth.

Don’t Just Fish: Catch Your Ideal Customer

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Richard Holmes 8/27/20 3:41 PM
Don’t Just Fish: Catch Your Ideal Customer

In every market, there are ideal customers. Unfortunately, they’re all different. It’s how you market to differing clientele that sets you apart.

This week on The Corporate Data Show, we interviewed Sean Kester, from SalesLoft, which was founded to help in-house sales professionals be the best they can be in their jobs.

20% of Your Data Could Be Bad: Here’s How to Fix It

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Richard Holmes 8/27/20 3:27 PM
20% of Your Data Could Be Bad: Here’s How to Fix It

When you think about how much bad data can really cost you, it’s important to make sure that your info is deliverable, callable, and emailable.

Okay, so, you’ve got a lot of data—and who doesn’t, these days?

How can you be sure that the data you’re using is quality, and without spending a ton of resources?

Bigger Data Doesn’t Mean Better Data

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Richard Holmes 8/27/20 3:11 PM
Bigger Data Doesn’t Mean Better Data

Bigger is better.

Or at least, that’s the idea that persists in numerous industries and even non-business facets of everyday life.

However, when it comes to marketing data, the old adage is misleading at best and a total myth at worst. A few years ago it was all about who can collect the most new email addresses. Today, the question is who can aggregate the most data, but there are more important things to consider than just the size of the database.