linkkey B2B<->B2C pairing
Linkkey is the name that was given to EMM’s proprietary matching logic that pairs consumer (b2c) and business (b2b) information.
Originally a separate brand, the integration of Linkkey reflects the natural evolution of application specific logic into broader systems.
Linkkey uses four different databases and dozens of data points to look for matches in public and private data assets. Matches can be indicated at a range of confidences from individual to household and business levels.
Use cases for this information include:
- Data onboarding
- Recruiting offers
- Validation and data enrichment
Have a question to see how Linkkey business to consumer enhanced matching can work for you? Visit our contact us page.