B2B companies are bombarded with irrelevant marketing (and are just as guilty of dishing out).
Marketers drop blanket advertising in the hopes that a fraction of recipients will engage and an even smaller portion to be viable.
It’s costing the economy millions in wasted, “wishful” marketing as well as taxing sales teams who have to sort through and follow up with bulk unvetted leads. Most businesses are barely scratching the surface when it comes to connecting with their target audiences.
But there’s a better way.