Every Market Media Blog

To Every Market Media blog is the go-to resource for data-driven sales teams looking for an edge over their competition. Be sure to tune into our regular podcast

The Holy Grail of Data Monetization

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Richard Holmes 8/20/20 9:12 PM
The Holy Grail of Data Monetization

What if you found out there was a frictionless program that could help you make money from the data you didn’t even know your company had?

People are missing out on tons of financial opportunities because their data monetization strategy isn’t a smooth process or they aren’t even aware they have data of any value.

This episode of the Corporate Data Show is all about monetizing data. Rick Holmes interviews Fran Green, the President of Smart Data Solutions at ALC, about the “low hanging fruit” of monetizing data, as well as the next phases.

EMMQuery Claims 2 Lead Management Software Certifications

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Richard Holmes 8/20/20 8:58 PM
EMMQuery Claims 2 Lead Management Software Certifications

 

Are you looking to improve your data acquisition as well as sales and marketing? According to a popular software review directory, EMMQuery can help you optimize and enhance your processes on these fronts. FinancesOnline’s team of software experts recently conducted a review of EMMQuery. Impressed with our offerings, they awarded us with the Great User Experience and Rising Star awards for 2018.

4 Ways to Target Your Ideal Customer

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Richard Holmes 8/20/20 4:11 PM
4 Ways to Target Your Ideal Customer

Selling opportunistically makes it more likely that you’ll squander your efforts on customers that won’t help you grow and achieve your goals. Tightly focusing on your ideal customer makes every call, email, and presentation that much more likely to produce lasting value for your business and your customer's.

If You’ve Bought a Marketing List You Need to Curate It, Not Just Validate It

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Richard Holmes 8/20/20 4:00 PM
If You’ve Bought a Marketing List You Need to Curate It, Not Just Validate It

Without reliable access to accurate data, marketing aims at the wrong targets, sales and marketing can’t be effectively aligned and revenue and ROI suffer, meaning it’s a problem you can’t work or spend your way out of. However, simply accessing accurate data is insufficient to reap the benefits of a truly data-driven marketing strategy. Even the best industry segmentation can't describe the business problem your product solves. And using just one or two criteria - industry and size, say, or business age and geographic location - still leaves a huge amount of work to do to achieve a highly targeted list that matches your marketing efforts with your ICP (Ideal Customer Profile). Let’s address data accuracy first.