Every Market Media Blog

Stress is about as inevitable as death and taxes.

It’s also a major productivity and creativity drain, so also like death and taxes, it can seriously impact your bottom line.

And this isn’t just a personal problem, stress among your employees is equally or even more detrimental to your business than personal stress.

Here are three ways to help combat stress in the workplace.

For 15 years, people treated email marketing the same way: “I’ve got a list, I batch, I blast, I send.” With more data and sophisticated tools available, people are now choosier about what they allow into their inboxes. And the actual folks driving email are also making it harder to get into inboxes, to protect their value.

So the question becomes, “How can we add value in our messages?”

Deliverable email data can’t make up for poor targeting.

As an email database provider (and to a lesser degree, list provider) who seeds licensed files to some of the biggest compiling names in the business we have the opportunity to see and approve hundreds of campaigns a month. We see the names selected and the content distributed in an impartial sort of light.

Every Market Media is thriving, thanks to our incredible clients and staff. Check out a few of our company updates as we've evolved over the years!

On this episode of the Corporate Data Show, Ryan Rolf, Vice President of Data Sales at Lotame, explains the ups and downs of data brokering.

Lotame is the only independent data management platform in the market today, specializing in the technology to help clients—particularly publishing clients—manage their data.

Outside of conferences where people are inundated with sales garbage, there’s not a lot of conversation happening between leaders. But that doesn’t mean there aren’t people out there listening, wanting to actually learn from the best in their industries.

So we thought we’d put a show together and get leaders within the data business to talk about the most pressing issues in corporate data.

There are things you can do every day to drive your email list to new heights, and get a list that’s more likely to give you real, usable leads.

EMMQuery lets you search a database of over 55 million US executives and over 7 million others around the world. But you’re not limited to a simple search. EMMQuery lets you tailor your search results to your specific needs.

Unverifiable email addresses aren’t as easy to navigate as they used to be.

We recently interviewed Rowland O’Connor, CEO of EmailHippo.com. He shared his thoughts on unverifiable email addresses, Microsoft 365, velocity-based email blasts, and more.

This post is based on his insight.

In theory, Facebook is a fantastic platform for creating or transferring custom audiences. The wealth of data Facebook holds on users, and the many options for defining custom audiences, mean it’s possible to target ads on the platform very specifically.