Unverifiable email addresses aren’t as easy to navigate as they used to be.
We recently interviewed Rowland O’Connor, CEO of EmailHippo.com. He shared his thoughts on unverifiable email addresses, Microsoft 365, velocity-based email blasts, and more.
This post is based on his insight.
In theory, Facebook is a fantastic platform for creating or transferring custom audiences. The wealth of data Facebook holds on users, and the many options for defining custom audiences, mean it’s possible to target ads on the platform very specifically.
What if you found out there was a frictionless program that could help you make money from the data you didn’t even know your company had?
People are missing out on tons of financial opportunities because their data monetization strategy isn’t a smooth process or they aren’t even aware they have data of any value.
This episode of the Corporate Data Show is all about monetizing data. Rick Holmes interviews Fran Green, the President of Smart Data Solutions at ALC, about the “low hanging fruit” of monetizing data, as well as the next phases.
Are you looking to improve your data acquisition as well as sales and marketing? According to a popular software review directory, EMMQuery can help you optimize and enhance your processes on these fronts. FinancesOnline’s team of software experts recently conducted a review of EMMQuery. Impressed with our offerings, they awarded us with the Great User Experience and Rising Star awards for 2018.
Charles Darwin once said. "it is not the stronger of the species that survives, nor the most intelligent but the one most responsive to change."
Working from a highly-targeted email list lets you focus on the leads with the highest relevance and value. Your business grows faster, your SDRs get more replies and more opens, and your AEs get more sales. Which is all great.
Selling opportunistically makes it more likely that you’ll squander your efforts on customers that won’t help you grow and achieve your goals. Tightly focusing on your ideal customer makes every call, email, and presentation that much more likely to produce lasting value for your business and your customer's.
Without reliable access to accurate data, marketing aims at the wrong targets, sales and marketing can’t be effectively aligned and revenue and ROI suffer, meaning it’s a problem you can’t work or spend your way out of. However, simply accessing accurate data is insufficient to reap the benefits of a truly data-driven marketing strategy. Even the best industry segmentation can't describe the business problem your product solves. And using just one or two criteria - industry and size, say, or business age and geographic location - still leaves a huge amount of work to do to achieve a highly targeted list that matches your marketing efforts with your ICP (Ideal Customer Profile). Let’s address data accuracy first.
When a company’s just starting out, everyone wears a lot of hats. Most sales are made using an informal, ad-hoc process and powered by the network the founder(s) already have in place. And unless those founders come from a sales background, there’s usually not much understanding of the nitty-gritty of making a sales process work.
EMMQuery lets you search by specific industry, then search using multiple parameters within that industry until you find exactly the records you want.