Talking about new technology is fun.
Finding new tech to increase the efficiency of sales and marketing and to increase revenue is very exciting. That’s why everyone spends so much time talking about it and reading up on new tech that enters the field.
Bigger is better.
Or at least, that’s the idea that persists in numerous industries and even non-business facets of everyday life.
However, when it comes to marketing data, the old adage is misleading at best and a total myth at worst. A few years ago it was all about who can collect the most new email addresses. Today, the question is who can aggregate the most data, but there are more important things to consider than just the size of the database.
Big numbers are good, right?
A data company that aggregates technology data across 30 million companies sounds really impressive. But, what does that number actually mean?
How the move to the cloud and work-from-homers are changing how anonymous B2B traffic is resolved to companies
Are you interested in buying a premium B2B email database? Well here at EMM we understand that all databases are not created equal, and that is why we have recently undertaken a huge database improvement process to enhance the quality of our individual records and company search ability.
Let’s preface this guide by saying if your organization buys marketing data for a small targeted market, use by sales development representatives or direct outbound prospecting this article is not for you. Some great supply firms with data engineered specifically for those purposes as well as some helpful advice on renting v. buying can be found here. For SDR’s specifically, Salesloft.com can be a real boon as well.
As a follow on from last week’s post, 3 Tips for Application Specific Email Verification and Hygiene Services, we have decided to investigate which email verification method is the most effective.
B2B companies are bombarded with irrelevant marketing (and are just as guilty of dishing out).
Marketers drop blanket advertising in the hopes that a fraction of recipients will engage and an even smaller portion to be viable.
It’s costing the economy millions in wasted, “wishful” marketing as well as taxing sales teams who have to sort through and follow up with bulk unvetted leads. Most businesses are barely scratching the surface when it comes to connecting with their target audiences.
But there’s a better way.
Have you considered using an email data compiler to help you target your Ads and Email Marketing Campaigns? They are an excellent idea for several reasons.
The metaphors are all real: Digital marketing is the Wild West, the final frontier, the Game of proverbial Thrones.
But how do you win?
By using quality data to custom craft targeted profiles for programmatic advertising. At least, that’s one way. Listen to Rick Holmes interview Alan Osetek, CEO of Digilant, a global programmatic solutions provider, and find out how not to fail when the stakes are almost as high as the competition is fierce.