Every Market Media Blog

Sales intelligence can transform your sales and marketing departments—if you know how to use it right.

No matter whether you’re a small, medium, or gigantic business, sales intelligence is focused on how to make sales reps more effective and more efficient.

It can save you from a lot more than cold calling or mass emails. In this episode of the Corporate Data Show, Michael Levy, the Principal of GZ Consulting, defines, describes, and debates how sales intelligence can position your company for growth.

In every market, there are ideal customers. Unfortunately, they’re all different. It’s how you market to differing clientele that sets you apart.

This week on The Corporate Data Show, we interviewed Sean Kester, from SalesLoft, which was founded to help in-house sales professionals be the best they can be in their jobs.

Technology has really changed the data game in the corporate world. Anything you need to know about any field is now available online. But how do you know what sources you can trust?

When you think about how much bad data can really cost you, it’s important to make sure that your info is deliverable, callable, and emailable.

Okay, so, you’ve got a lot of data—and who doesn’t, these days?

How can you be sure that the data you’re using is quality, and without spending a ton of resources?

Talking about new technology is fun.

Finding new tech to increase the efficiency of sales and marketing and to increase revenue is very exciting. That’s why everyone spends so much time talking about it and reading up on new tech that enters the field.

Bigger is better.

Or at least, that’s the idea that persists in numerous industries and even non-business facets of everyday life.

Big numbers are good, right?

A data company that aggregates technology data across 30 million companies sounds really impressive. But, what does that number actually mean?

How the move to the cloud and work-from-homers are changing how anonymous B2B traffic is resolved to companies

Are you interested in buying a premium B2B email database? Well here at EMM we understand that all databases are not created equal, and that is why we have recently undertaken a huge database improvement process to enhance the quality of our individual records and company search ability.

Let’s preface this guide by saying if your organization buys marketing data for a small targeted market, use by sales development representatives or direct outbound prospecting this article is not for you. Some great supply firms with data engineered specifically for those purposes as well as some helpful advice on renting v. buying can be found here. For SDR’s specifically, Salesloft.com can be a real boon as well.