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Posts by Richard Holmes:

When do you need to make an ID Graph?

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Richard Holmes 9/28/21 10:45 AM
When do you need to make an ID Graph?

Alright folks, it’s been a brief minute, but I’m back and, more importantly, I’m going to dive deeper into the topic of one of my favorite recent podcast episodes. A little while back, I chatted with my friend Ray Esteves of True Influence on the Corporate Data Show. If you’re a listener, you may recall that we were originally going to discuss machine learning, but decided that was a snorefest (I still stand by that) and went with identity graphs instead.

The Importance of Pairing Quantitative and Qualitative Data for Intent

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Richard Holmes 9/14/21 11:03 AM
The Importance of Pairing Quantitative and Qualitative Data for Intent

If you’ve been in touch with the marketing industry, specifically the data and analytics side, at all over the past few decades, you’ve heard of Spiceworks Ziff Davis. And if you’ve been listening to the Corporate Data Show the past few weeks, you know that I got to sit down with SWZD’s VP of Product Management, Liz Ronco, and talk intent B2B data.

More accurately, I got to pick her brain on how to use this data even more effectively by pairing it with qualitative data. Luckily for you, I not only recorded that conversation, but I also decided to take a deeper dive into the topic here.

Why You Should Care More About Geospatial Data

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Richard Holmes 6/3/21 10:45 AM
Why You Should Care More About Geospatial Data

Not too long ago, I had the pleasure of sitting down on the Corporate Data Show with Sushant Bhardwaj to discuss what he does at Safegraph, specifically when it comes to the company’s involvement in Placekey. For those of you that didn’t tune in, Safegraph is a reseller of B2B data, a lot like us here at EMM, and Placekey is a free platform focusing on geospatial data.

Do You Need More Data?

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Richard Holmes 2/25/21 9:00 AM
Do You Need More Data?

Since you’re reading this blog post, we assume you appreciate good content. And since you appreciate good content, we assume you listened to the latest episode of the Corporate Data Show. If you haven’t, stop what you’re doing, even if it’s an “important” meeting with your boss, and go listen to it. We sat down with Jason Yarborough of Terminus, an expert in all things account-based marketing, and discussed the beauty of ABM.

The Many Challenges with your CRM

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Richard Holmes 2/11/21 9:44 AM
The Many Challenges with your CRM

If you tuned in to the last episode of the Corporate Data Show, your ears were hit with some real golden nuggets of knowledge as we sat down with Jeroen Corthout of Salesflare to discuss customer relationship management and the software that can improve it. If you didn’t tune in, you’re just going to have to spend the rest of your days knowing you missed out on some of the best content we’ve ever put out there. (Just kidding, it’s still up and the topic is still just as hot.)