Alright folks, it’s been a brief minute, but I’m back and, more importantly, I’m going to dive deeper into the topic of one of my favorite recent podcast episodes. A little while back, I chatted with my friend Ray Esteves of True Influence on the Corporate Data Show. If you’re a listener, you may recall that we were originally going to discuss machine learning, but decided that was a snorefest (I still stand by that) and went with identity graphs instead.
Posts by Richard Holmes:
If you’ve been in touch with the marketing industry, specifically the data and analytics side, at all over the past few decades, you’ve heard of Spiceworks Ziff Davis. And if you’ve been listening to the Corporate Data Show the past few weeks, you know that I got to sit down with SWZD’s VP of Product Management, Liz Ronco, and talk intent B2B data.
More accurately, I got to pick her brain on how to use this data even more effectively by pairing it with qualitative data. Luckily for you, I not only recorded that conversation, but I also decided to take a deeper dive into the topic here.
Not too long ago, I had the pleasure of sitting down on the Corporate Data Show with Sushant Bhardwaj to discuss what he does at Safegraph, specifically when it comes to the company’s involvement in Placekey. For those of you that didn’t tune in, Safegraph is a reseller of B2B data, a lot like us here at EMM, and Placekey is a free platform focusing on geospatial data.
Not too long ago, I sat down on the Corporate Data Show to discuss CRMs and CDPs with Alex Yoder of Leadspace. While CRMs are very familiar to anyone who has worked in the B2B data and sales or outbound marketing world, CDPs are a somewhat new concept, only showing up on a noticeable scale about 8 years ago in 2013.
Hello again EMM readers. We’re here to tell you about linking B2B email to B2C email with EMM’s product, Linkkey™! First things first, you may have questions in regards to why any organization would want to match a business email to a consumer email.
Since you’re reading this blog post, we assume you appreciate good content. And since you appreciate good content, we assume you listened to the latest episode of the Corporate Data Show. If you haven’t, stop what you’re doing, even if it’s an “important” meeting with your boss, and go listen to it. We sat down with Jason Yarborough of Terminus, an expert in all things account-based marketing, and discussed the beauty of ABM.
If you tuned in to the last episode of the Corporate Data Show, your ears were hit with some real golden nuggets of knowledge as we sat down with Jeroen Corthout of Salesflare to discuss customer relationship management and the software that can improve it. If you didn’t tune in, you’re just going to have to spend the rest of your days knowing you missed out on some of the best content we’ve ever put out there. (Just kidding, it’s still up and the topic is still just as hot.)
You may have heard that things are getting a little hostile in the marketing world. This past week, we here at Every Market Media were simply going about our business, discussing the wonders of outbound marketing, when some hooligans from the inbound side unleashed their inner Rocky Balboa on us.