Every Market Media Blog

Happy New Year folks! Before the Holiday break my last guest on The Corporate Data Show was the fabulous Scott Miller, who is the Founder, CEO, and as he calls it, “chief bottle washer and wire straightener,” at RampedUp Data Solutions..

Happy Holidays and welcome back, folks! Last week on The Corporate Data Show, Eric Quanstrom, CMO of Cience, and I had a chat about Building Your B2B Brand. 

So for anybody that lives under a rock, Cience is a company that combines people, product, and process to create product pipeline. Those are your four “P’s”, if you will. A lot of people think of Cience as an outbound or outsourced SDR service, and they also have a number of software products that they marry up with. 

THE NAME OF THE GAME

Eric says, “The name of the game is to help our clients grow, and that's what we do!”

EMM tried this same track for a few years, I think we had eight folks doing it. We ate our own cooking over here as well, and it was a tough job. Especially if you have a niche market to keep being able to feed leads into the campaigns, and keep them rolling for long periods of time, a lot of companies fail. They all make a good earnest try, and then they're just like, “I’m hiring it out”. Cience has had luck however; they’ve grown their organization to north of 1200 folks, and on that journey they’ve helped a lot of businesses large and small.

Here at EMM, we’ve tried over-standardizing the process for training our own people and I like to think that, because we’re in the outbound business, we’re better than 98% of people at our whole package on outreach for outbound, inbound, follow up, and after lead care. If you miss one of those items, that’s what causes your results to be halfsies and that’s what drags your program. 

Folks out there reading, Eric and I talked about brand building. And we actually talked about the podcast as an example of a soft demand metric. He comes on the show, we get some likes, we get some new traffic to the site, but then what? That’s all part of it, at least in our business, and Eric helped straighten this out because my business is a little dysfunctional; whose isn’t? 

YOUR BRAND IS WHAT PEOPLE SAY ABOUT YOU WHEN YOU'RE NOT IN THE ROOM

What is B2B Brand Building? To EMM, in the sales and quota marketing world, that means you don't have to tie a lead quota to it. Nobody wants to be spinning their wheels, generating no demand and no eyeballs, so I was curious how Cience handles it. I can share my method because it is really simple: we take 20% of the budget and we allow it to go to things we can’t attribute. 

Eric’s method sounded way better:

Happy November, folks! It’s Rick, back again with some cases for your data you may not have considered.

BIG update for our B2C feed customers! So soon? You betcha! 

To our valued EMM customers,

Our new hardware was an adventure to get up and running, but it’s flying now, so if you have any changes or requests for your feed in 2022, now is the time to let us hear it.

Alright folks, it’s been a brief minute, but I’m back and, more importantly, I’m going to dive deeper into the topic of one of my favorite recent podcast episodes. A little while back, I chatted with my friend Ray Esteves of True Influence on the Corporate Data Show. If you’re a listener, you may recall that we were originally going to discuss machine learning, but decided that was a snorefest (I still stand by that) and went with identity graphs instead.

If you’ve been in touch with the marketing industry, specifically the data and analytics side, at all over the past few decades, you’ve heard of Spiceworks Ziff Davis. And if you’ve been listening to the Corporate Data Show the past few weeks, you know that I got to sit down with SWZD’s VP of Product Management, Liz Ronco, and talk intent B2B data.

More accurately, I got to pick her brain on how to use this data even more effectively by pairing it with qualitative data. Luckily for you, I not only recorded that conversation, but I also decided to take a deeper dive into the topic here.

I had the pleasure of discussing data, and specifically growth through data, with Kyle York of York IE. And since his name’s on the front door at his shop, you can make a safe bet that he had some super valuable insights. 

Data Dean here again bringing you great data news.  

As of August 2021, our latest US Consumer Database update (7.21.1 US B2C) is now complete. Further down, you'll find the details on this update, including recent data verification, quality rating adjustments and more.