Not too long ago, I sat down on the Corporate Data Show to discuss CRMs and CDPs with Alex Yoder of Leadspace. While CRMs are very familiar to anyone who has worked in the B2B data and sales or outbound marketing world, CDPs are a somewhat new concept, only showing up on a noticeable scale about 8 years ago in 2013.
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Most people know what the C-suite is. Even if they’ve never been involved in a business that has one, the average person knows that people with titles like CEO, CMO, COO, or any of the other C-something-somethings are probably pretty important. They are the chiefs, after all.
Last week on the Corporate Data Show, we set all the technical jargon and acronyms aside and discussed something a little easier to explain but even harder to attain: company culture. Our CEO, Rick Holmes, sat down on zoom with Gil Allouche of Metadata.io to talk the ins and outs of culture: Why is it so important? Where do a lot of companies go wrong? How can you perfect yours?
Hello again EMM readers. We’re here to tell you about linking B2B email to B2C email with EMM’s product, Linkkey™! First things first, you may have questions in regards to why any organization would want to match a business email to a consumer email.
Since you’re reading this blog post, we assume you appreciate good content. And since you appreciate good content, we assume you listened to the latest episode of the Corporate Data Show. If you haven’t, stop what you’re doing, even if it’s an “important” meeting with your boss, and go listen to it. We sat down with Jason Yarborough of Terminus, an expert in all things account-based marketing, and discussed the beauty of ABM.
If you tuned in to the last episode of the Corporate Data Show, your ears were hit with some real golden nuggets of knowledge as we sat down with Jeroen Corthout of Salesflare to discuss customer relationship management and the software that can improve it. If you didn’t tune in, you’re just going to have to spend the rest of your days knowing you missed out on some of the best content we’ve ever put out there. (Just kidding, it’s still up and the topic is still just as hot.)