Every Market Media Blog

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Posts about US B2B Data:

When do you need to make an ID Graph?

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Richard Holmes 9/28/21 10:45 AM
When do you need to make an ID Graph?

Alright folks, it’s been a brief minute, but I’m back and, more importantly, I’m going to dive deeper into the topic of one of my favorite recent podcast episodes. A little while back, I chatted with my friend Ray Esteves of True Influence on the Corporate Data Show. If you’re a listener, you may recall that we were originally going to discuss machine learning, but decided that was a snorefest (I still stand by that) and went with identity graphs instead.

US B2B Update 8.21.1 Has Launched!

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Data Dean 9/16/21 8:00 AM
US B2B Update 8.21.1 Has Launched!

Hey everyone, Data Dean here. 

As of August 29th, our latest US Business Executive Database update (8.21.1 US B2B) is now complete — and we aren't going to lie, it's pretty out of this world. This time around we didn't add any net new records, our focus was primarily on record verification. This way, you can trust even more that our fresh data is even more fresh. See the details below.  

The Importance of Pairing Quantitative and Qualitative Data for Intent

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Richard Holmes 9/14/21 11:03 AM
The Importance of Pairing Quantitative and Qualitative Data for Intent

If you’ve been in touch with the marketing industry, specifically the data and analytics side, at all over the past few decades, you’ve heard of Spiceworks Ziff Davis. And if you’ve been listening to the Corporate Data Show the past few weeks, you know that I got to sit down with SWZD’s VP of Product Management, Liz Ronco, and talk intent B2B data.

More accurately, I got to pick her brain on how to use this data even more effectively by pairing it with qualitative data. Luckily for you, I not only recorded that conversation, but I also decided to take a deeper dive into the topic here.

US B2B Update 7.21.1 Has Been Released

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Data Dean 7/13/21 11:06 AM
US B2B Update 7.21.1 Has Been Released

Hey everyone, Data Dean reporting once again. 

As of July 5th, our latest US Business Executive Database update (7.21.1 US B2B) is now complete and we couldn't have been more pleased. Further down, you'll find the details on this update, including recent data verification, quality rating adjustments and more. 

Why You Should Care More About Geospatial Data

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Richard Holmes 6/3/21 10:45 AM
Why You Should Care More About Geospatial Data

Not too long ago, I had the pleasure of sitting down on the Corporate Data Show with Sushant Bhardwaj to discuss what he does at Safegraph, specifically when it comes to the company’s involvement in Placekey. For those of you that didn’t tune in, Safegraph is a reseller of B2B data, a lot like us here at EMM, and Placekey is a free platform focusing on geospatial data.

What to Consider When Aggregating Marketing Data

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Joshua Gosseck 5/27/21 9:00 AM
What to Consider When Aggregating Marketing Data

The goal for any marketer is to focus on efficient and effective marketing campaigns that produce results. For outbound marketers, that means aggregating data well to get those results. By stitching together different B2B or B2C contact or company data, marketers can get better leads, create better marketing campaigns, enrich an existing database, and much more.

Every Market Media is Feasting on Leads at Lunch!

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Data Dean 5/20/21 11:17 AM
Every Market Media is Feasting on Leads at Lunch!

Data Dean here! 

Jon Steitzer, head of Business Development at Every Market Media, is feasting for B2B leads at lunch on Friday, May 21st, 2021. And guess what? He's willing to share with marketing and data professionals all around the globe.

This event kicks off a weekly live series hosted by EMM in order to network with others, work through complex lead/data segmentation exercises, and answer any questions you may have about outbound sales strategy.