Every Market Media Blog

B2B integrates Global contacts

Please read the following in its entirety:

Alright folks, it’s been a brief minute, but I’m back and, more importantly, I’m going to dive deeper into the topic of one of my favorite recent podcast episodes. A little while back, I chatted with my friend Ray Esteves of True Influence on the Corporate Data Show. If you’re a listener, you may recall that we were originally going to discuss machine learning, but decided that was a snorefest (I still stand by that) and went with identity graphs instead.

Hey everyone, Data Dean here. 

As of August 29th, our latest US Business Executive Database update (8.21.1 US B2B) is now complete — and we aren't going to lie, it's pretty out of this world. This time around we didn't add any net new records, our focus was primarily on record verification. This way, you can trust even more that our fresh data is even more fresh. See the details below.  

If you’ve been in touch with the marketing industry, specifically the data and analytics side, at all over the past few decades, you’ve heard of Spiceworks Ziff Davis. And if you’ve been listening to the Corporate Data Show the past few weeks, you know that I got to sit down with SWZD’s VP of Product Management, Liz Ronco, and talk intent B2B data.

More accurately, I got to pick her brain on how to use this data even more effectively by pairing it with qualitative data. Luckily for you, I not only recorded that conversation, but I also decided to take a deeper dive into the topic here.

I had the pleasure of discussing data, and specifically growth through data, with Kyle York of York IE. And since his name’s on the front door at his shop, you can make a safe bet that he had some super valuable insights. 

Every Market Media is thrilled to announce a big change to EMMquery, it's powerful top-of-funnel list generation tool for sales and marketing. 

Hey everyone, Data Dean reporting once again. 

As of July 5th, our latest US Business Executive Database update (7.21.1 US B2B) is now complete and we couldn't have been more pleased. Further down, you'll find the details on this update, including recent data verification, quality rating adjustments and more. 

Lead generation is not all about getting random potential clients. It’s about getting them so close to a purchase decision that all you have to do is grab their attention and show them that your service is the solution to their problem.

Not too long ago, I had the pleasure of sitting down on the Corporate Data Show with Sushant Bhardwaj to discuss what he does at Safegraph, specifically when it comes to the company’s involvement in Placekey. For those of you that didn’t tune in, Safegraph is a reseller of B2B data, a lot like us here at EMM, and Placekey is a free platform focusing on geospatial data.

The goal for any marketer is to focus on efficient and effective marketing campaigns that produce results. For outbound marketers, that means aggregating data well to get those results. By stitching together different B2B or B2C contact or company data, marketers can get better leads, create better marketing campaigns, enrich an existing database, and much more.