Every Market Media Blog

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20% of Your Data Could Be Bad: Here’s How to Fix It

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Richard Holmes 8/27/20 3:27 PM
20% of Your Data Could Be Bad: Here’s How to Fix It

When you think about how much bad data can really cost you, it’s important to make sure that your info is deliverable, callable, and emailable.

Okay, so, you’ve got a lot of data—and who doesn’t, these days?

How can you be sure that the data you’re using is quality, and without spending a ton of resources?

Bigger Data Doesn’t Mean Better Data

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Richard Holmes 8/27/20 3:11 PM
Bigger Data Doesn’t Mean Better Data

Bigger is better.

Or at least, that’s the idea that persists in numerous industries and even non-business facets of everyday life.

However, when it comes to marketing data, the old adage is misleading at best and a total myth at worst. A few years ago it was all about who can collect the most new email addresses. Today, the question is who can aggregate the most data, but there are more important things to consider than just the size of the database.

Buying a B2B Email Database?

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Richard Holmes 8/26/20 4:44 PM
Buying a B2B Email Database?

Are you interested in buying a premium B2B email database? Well here at EMM we understand that all databases are not created equal, and that is why we have recently undertaken a huge database improvement process to enhance the quality of our individual records and company search ability.

How to Buy B2B Email Marketing Data: A Data Buyer’s Guide

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Richard Holmes 8/26/20 4:41 PM
How to Buy B2B Email Marketing Data: A Data Buyer’s Guide

Let’s preface this guide by saying if your organization buys marketing data for a small targeted market, use by sales development representatives or direct outbound prospecting this article is not for you. Some great supply firms with data engineered specifically for those purposes as well as some helpful advice on renting v. buying can be found here. For SDR’s specifically, Salesloft.com can be a real boon as well.

Want to engage your target audience? Heres how.

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Richard Holmes 8/26/20 3:48 PM
Want to engage your target audience? Heres how.

B2B companies are bombarded with irrelevant marketing (and are just as guilty of dishing out).

Marketers drop blanket advertising in the hopes that a fraction of recipients will engage and an even smaller portion to be viable.

It’s costing the economy millions in wasted, “wishful” marketing as well as taxing sales teams who have to sort through and follow up with bulk unvetted leads. Most businesses are barely scratching the surface when it comes to connecting with their target audiences.

But there’s a better way.