Every Market Media Blog

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Technical Sessions 3: 2 Ways to Verify Your Unverifiable B2B Email

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Richard Holmes 8/25/20 9:30 PM
Technical Sessions 3: 2 Ways to Verify Your Unverifiable B2B Email

It’s been a problem for a long time for a lot of companies: unverifiable B2B email addresses. Especially if you’re a marketing company or department with a big pile of data, you end up with a bunch of question marks instead of valid data.

Welcome back to the Corporate Data Show’s third Technical Sessions, the place where you can find a short guide series translating technical data processes to real world marketing applications.

Location Data: Why You Need to Know Where Your Customers Are

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Richard Holmes 8/25/20 8:23 PM
Location Data: Why You Need to Know Where Your Customers Are

 

MapAnything deals with location data, letting you know where your customers/prospects are.

It’s a different kind of data topic than we’re used to covering on The Corporate Data Show, but it’s definitely just as interesting.

In our most recent podcast episode Brian Bachofner, Head of Alliances at MapAnything, shared how location data can transform the way everyday sales reps succeed in their jobs.

The State of Data Privacy in Europe vs. the United States

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Richard Holmes 8/25/20 6:32 PM
The State of Data Privacy in Europe vs. the United States

Over the last ten years, there’s been much more of a focus on privacy in Europe.

In the U.S., CAN-SPAM was the line in the sand and everyone got through that legislation. But in Europe, there are some really draconian measures that have come out.

A lot of companies have corporate data policies driven more out of fear than necessity. These are just some of the current differences in privacy and data handling between the U.S. and the UK.

3 Simple Ways to Make Your Company a Less Stressful Place to Work

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Richard Holmes 8/25/20 5:50 PM
3 Simple Ways to Make Your Company a Less Stressful Place to Work

Stress is about as inevitable as death and taxes.

It’s also a major productivity and creativity drain, so also like death and taxes, it can seriously impact your bottom line.

And this isn’t just a personal problem, stress among your employees is equally or even more detrimental to your business than personal stress.

Here are three ways to help combat stress in the workplace.

Comparing the Effectiveness of Email Matching Applications in Smaller More Recent B2C Records v Large Archive Files

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Richard Holmes 8/25/20 5:43 PM
Comparing the Effectiveness of Email Matching Applications in Smaller More Recent B2C Records v Large Archive Files

Hello EMM followers! Recently we have been talking about our new product, Linkkey.io, and if you’re reading this article, you might have heard of it. There have been several common questions we have been receiving from product managers about Linkkey and its capabilities, but the number one question from skeptical data product managers is:

Use Your Dead Data and Break Through Associated Inboxes

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Richard Holmes 8/25/20 4:58 PM
Use Your Dead Data and Break Through Associated Inboxes

For 15 years, people treated email marketing the same way: “I’ve got a list, I batch, I blast, I send.” With more data and sophisticated tools available, people are now choosier about what they allow into their inboxes. And the actual folks driving email are also making it harder to get into inboxes, to protect their value.

So the question becomes, “How can we add value in our messages?”

Don’t Blame the Email Data for Failed Marketing

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Richard Holmes 8/25/20 4:47 PM
Don’t Blame the Email Data for Failed Marketing

Deliverable email data can’t make up for poor targeting.

As an email database provider (and to a lesser degree, list provider) who seeds licensed files to some of the biggest compiling names in the business we have the opportunity to see and approve hundreds of campaigns a month. We see the names selected and the content distributed in an impartial sort of light.