Every Market Media Blog

To Every Market Media blog is the go-to resource for data-driven sales teams looking for an edge over their competition. Be sure to tune into our regular podcast

3 Simple Ways to Make Your Company a Less Stressful Place to Work

Richard Holmes 8/25/20 5:50 PM
3 Simple Ways to Make Your Company a Less Stressful Place to Work

Stress is about as inevitable as death and taxes.

It’s also a major productivity and creativity drain, so also like death and taxes, it can seriously impact your bottom line.

And this isn’t just a personal problem, stress among your employees is equally or even more detrimental to your business than personal stress.

Here are three ways to help combat stress in the workplace.

Comparing the Effectiveness of Email Matching Applications in Smaller More Recent B2C Records v Large Archive Files

Richard Holmes 8/25/20 5:43 PM
Comparing the Effectiveness of Email Matching Applications in Smaller More Recent B2C Records v Large Archive Files

Hello EMM followers! Recently we have been talking about our new product, Linkkey.io, and if you’re reading this article, you might have heard of it. There have been several common questions we have been receiving from product managers about Linkkey and its capabilities, but the number one question from skeptical data product managers is:

Use Your Dead Data and Break Through Associated Inboxes

Richard Holmes 8/25/20 4:58 PM
Use Your Dead Data and Break Through Associated Inboxes

For 15 years, people treated email marketing the same way: “I’ve got a list, I batch, I blast, I send.” With more data and sophisticated tools available, people are now choosier about what they allow into their inboxes. And the actual folks driving email are also making it harder to get into inboxes, to protect their value.

So the question becomes, “How can we add value in our messages?”

Don’t Blame the Email Data for Failed Marketing

Richard Holmes 8/25/20 4:47 PM
Don’t Blame the Email Data for Failed Marketing

Deliverable email data can’t make up for poor targeting.

As an email database provider (and to a lesser degree, list provider) who seeds licensed files to some of the biggest compiling names in the business we have the opportunity to see and approve hundreds of campaigns a month. We see the names selected and the content distributed in an impartial sort of light.

How Not to Source Garbage Data

Richard Holmes 8/25/20 4:26 PM
How Not to Source Garbage Data

On this episode of the Corporate Data Show, Ryan Rolf, Vice President of Data Sales at Lotame, explains the ups and downs of data brokering.

Lotame is the only independent data management platform in the market today, specializing in the technology to help clients—particularly publishing clients—manage their data.

What Is The Corporate Data Show?

Richard Holmes 8/25/20 3:37 PM
What Is The Corporate Data Show?

Outside of conferences where people are inundated with sales garbage, there’s not a lot of conversation happening between leaders. But that doesn’t mean there aren’t people out there listening, wanting to actually learn from the best in their industries.

So we thought we’d put a show together and get leaders within the data business to talk about the most pressing issues in corporate data.