Is it possible to get massive amounts of B2B data that's deeply granular and allows for precise targeting?
Working in the marketing or data industry in the global space presents its own challenges. Policies regarding privacy and data will vary country by country, so its best to be familiar with them.
Over the last ten years, there’s been much more of a focus on privacy in Europe.
In the U.S., CAN-SPAM was the line in the sand and everyone got through that legislation. But in Europe, there are some really draconian measures that have come out.
A lot of companies have corporate data policies driven more out of fear than necessity. These are just some of the current differences in privacy and data handling between the U.S. and the UK.
Stress is about as inevitable as death and taxes.
It’s also a major productivity and creativity drain, so also like death and taxes, it can seriously impact your bottom line.
And this isn’t just a personal problem, stress among your employees is equally or even more detrimental to your business than personal stress.
Here are three ways to help combat stress in the workplace.
Hello EMM followers! Recently we have been talking about our new product, Linkkey.io, and if you’re reading this article, you might have heard of it. There have been several common questions we have been receiving from product managers about Linkkey and its capabilities, but the number one question from skeptical data product managers is:
For 15 years, people treated email marketing the same way: “I’ve got a list, I batch, I blast, I send.” With more data and sophisticated tools available, people are now choosier about what they allow into their inboxes. And the actual folks driving email are also making it harder to get into inboxes, to protect their value.
So the question becomes, “How can we add value in our messages?”
Deliverable email data can’t make up for poor targeting.
As an email database provider (and to a lesser degree, list provider) who seeds licensed files to some of the biggest compiling names in the business we have the opportunity to see and approve hundreds of campaigns a month. We see the names selected and the content distributed in an impartial sort of light.
Every Market Media is thriving, thanks to our incredible clients and staff. Check out a few of our company updates as we've evolved over the years!
On this episode of the Corporate Data Show, Ryan Rolf, Vice President of Data Sales at Lotame, explains the ups and downs of data brokering.
Lotame is the only independent data management platform in the market today, specializing in the technology to help clients—particularly publishing clients—manage their data.
Outside of conferences where people are inundated with sales garbage, there’s not a lot of conversation happening between leaders. But that doesn’t mean there aren’t people out there listening, wanting to actually learn from the best in their industries.
So we thought we’d put a show together and get leaders within the data business to talk about the most pressing issues in corporate data.