Let’s preface this guide by saying if your organization buys marketing data for a small targeted market, use by sales development representatives or direct outbound...
Has your marketing company considered using an email data compiler to help you target your ads and email marketing campaigns? If not, then you are missing out!
They are an excellent idea for many reasons, not only do they have phenomenal data specificity, the science of analytics has also made tremendous leaps in recent years. The result is that working with a data compiler can seriously broaden your horizons in digital advertising, putting your ads in front of the right eyeballs, at the right time, and yielding measurable results.
Here are 4 reasons you need a wholesale data compiler.
1. Powerful Core Assets
A wholesale data compiler like Every Market Media (EMM) offers core assets beyond what you might have thought possible. The email data compiler you choose should have a keen understanding that each client's needs are different, and that just about every client requires custom-engineered data assets.
EMM offers email data on close to a billion records of varying degrees of verification, and in the case of our B2B file, we have over 45 million Unique “Double Verified” Business Emails with a SB or D delivery Status, all of which are re-verified quarterly. Clients can target core assets by job function, industry, company size, and many more parameters.
2. Custom-Engineered Use of Those Assets
Whether your marketing services business is B2B or B2C, it's unlike any other, and a wholesale data compiler shouldn't try to shoehorn your needs into their products. You need reliable, consistently high quality data supply especially in the marketing data industry where some suppliers methods of gathering data are questionable at best. If your provider doesn't offer the flexibility and transparency you need, you can't expect optimum results.
Choose a data compiler that offers reference sets that can be custom-tailored over-time for multiple marketing applications. For example, verification for phone marketers will naturally differ from the verification display partners require.
3. Digital Audience Expansion
"Casting a wider net" no longer means what it used to. Creating additional display impressions today by using an email data compiler whose multiple databases can be linked together, using a unique tool by the name of Linkkey, to create broader digital reach can be done by linking business information to consumer information in creative and highly accurate ways.
Online and offline data can be made to work in coordination to create the maximum number of accurate records that are relevant to the client's needs. Using proprietary relational databases and matching logic, an audience of, say, 10,000 consumers can be doubled, with the ultimate result being more ad impressions on the screens of targeted customers.
4. Email Marketing
Email marketing may seem old-guard, but most companies still use it because it works well.
Thin margins, however, mean that clients must reduce the cost of goods without driving additional cost, which may seem impractical or impossible. But when your wholesale email data compiler can combine the right Masterfile with best practices consulting, the volume email marketing campaign can reach new levels of scale and accuracy. Over the course of one year, both reach and cost savings can be spectacular.
At EMM, our verification process is specifically designed to produce a good quality record at scale. Quality data is a commodity in our market and our data quality allows us to compete in this market place. We're also not afraid to dig into custom data engineering of assets to meet enterprise clients needs.
We encourage you to contact us online at any time, or give us a call at (855) 475-0258 if you have any questions or would like to discuss your needs.