Have you considered using an email data compiler to help you target your Ads and Email Marketing Campaigns? They are an excellent idea for several reasons.
The metaphors are all real: Digital marketing is the Wild West, the final frontier, the Game of proverbial Thrones.
But how do you win?
By using quality data to custom craft targeted profiles for programmatic advertising. At least, that’s one way. Listen to Rick Holmes interview Alan Osetek, CEO of Digilant, a global programmatic solutions provider, and find out how not to fail when the stakes are almost as high as the competition is fierce.
All sales development representatives—not to mention anyone who’s ever bought a list—know the worst part of targeting companies is list curation. This is a time-consuming research task relished by exactly no one.
Marketers today need all the right tools in the toolbox to get the job done right. Not all tools are must-haves, but comprehensive data certainly is. In a recent interview on The Corporate Data Show Dennis Arndt, Chief Technology Officer at RainKing, shared why having a proper org list can make all the difference for outbound marketing:
It’s been a problem for a long time for a lot of companies: unverifiable B2B email addresses. Especially if you’re a marketing company or department with a big pile of data, you end up with a bunch of question marks instead of valid data.
Welcome back to the Corporate Data Show’s third Technical Sessions, the place where you can find a short guide series translating technical data processes to real world marketing applications.
MapAnything deals with location data, letting you know where your customers/prospects are.
It’s a different kind of data topic than we’re used to covering on The Corporate Data Show, but it’s definitely just as interesting.
In our most recent podcast episode Brian Bachofner, Head of Alliances at MapAnything, shared how location data can transform the way everyday sales reps succeed in their jobs.
Is it possible to get massive amounts of B2B data that's deeply granular and allows for precise targeting?
Working in the marketing or data industry in the global space presents its own challenges. Policies regarding privacy and data will vary country by country, so its best to be familiar with them.
Over the last ten years, there’s been much more of a focus on privacy in Europe.
In the U.S., CAN-SPAM was the line in the sand and everyone got through that legislation. But in Europe, there are some really draconian measures that have come out.
A lot of companies have corporate data policies driven more out of fear than necessity. These are just some of the current differences in privacy and data handling between the U.S. and the UK.