Selling opportunistically makes it more likely that you’ll squander your efforts on customers that won’t help you grow and achieve your goals. Tightly focusing on your ideal customer makes every call, email, and presentation that much more likely to produce lasting value for your business and your customer's.
Without reliable access to accurate data, marketing aims at the wrong targets, sales and marketing can’t be effectively aligned and revenue and ROI suffer, meaning it’s a problem you can’t work or spend your way out of. However, simply accessing accurate data is insufficient to reap the benefits of a truly data-driven marketing strategy. Even the best industry segmentation can't describe the business problem your product solves. And using just one or two criteria - industry and size, say, or business age and geographic location - still leaves a huge amount of work to do to achieve a highly targeted list that matches your marketing efforts with your ICP (Ideal Customer Profile). Let’s address data accuracy first.
EMMQuery lets you search by specific industry, then search using multiple parameters within that industry until you find exactly the records you want.
As part of Every Market Media’s commitment to having data inventory for all applications we verify our (B2B) business email data in two ways. Just like our (B2C) consumer email data, the (B2B) business email file is verified via quarterly email transmission. What’s different from the consumer email file however is how we recognize/segment list sources by phone number to contact name ratios.
In our next step by step tutorial. we're going to take a deeper look at using the title search capabilities to build a targeted list of contacts in EMMQuery. In this example, we're promoting a continuing education service who is marketing to companies with risk and compliance pains.
In our never-ending quest to optimize and clean our email data, we have gotten extra fancy and created a process that we like to call Double Verification. What is Double Verification? Well, I’m so glad you asked!
EMMQuery is a place for you to search unlimited business data for sales and marketing. No more stale flat files or complex costs. All of our continuously updated US and Global contacts are available through EMMQuery and can be accessed by anyone on your team. The individual section is where you can search the contacts job role by keyword, functional area or list upload. You can also select by job level in this section.
We've evolved as a leading player in the data industry, making our data better year after year. Read through our updates if you're interested in seeing where we started and where we are now!
Which lead generation strategies actually work?
Our newest B2B data tool EMMQuery, has endured some major changes.
From our prior 11.17.2 full file update, 12.17.1 brings improvements to the overall direct dial population as well as major improvements to email delivery.
Although there was a 12 million record drop from group B due to a reclassification of a poor performing email validation response, we were still able to present large volumes of net new data in this update. That big drop didn’t stop us from making major improvements and changes!