Every Market Media Blog

It’s been a problem for a long time for a lot of companies: unverifiable B2B email addresses. Especially if you’re a marketing company or department with a big pile of data, you end up with a bunch of question marks instead of valid data.

Welcome back to the Corporate Data Show’s third Technical Sessions, the place where you can find a short guide series translating technical data processes to real world marketing applications.

MapAnything deals with location data, letting you know where your customers/prospects are.

It’s a different kind of data topic than we’re used to covering on The Corporate Data Show, but it’s definitely just as interesting.

In our most recent podcast episode Brian Bachofner, Head of Alliances at MapAnything, shared how location data can transform the way everyday sales reps succeed in their jobs.

1 to 1 B2B email marketing, originally made known as a process to EMM through Aaron Ross’s Predictable Revenue and later through Kyle Porter’s SalesLoft SDR community continues to thrive despite being nearly a decade old. Why? Because context is and always has been king.

Is it possible to get massive amounts of B2B data that's deeply granular and allows for precise targeting?

Working in the marketing or data industry in the global space presents its own challenges. Policies regarding privacy and data will vary country by country, so its best to be familiar with them.

Over the last ten years, there’s been much more of a focus on privacy in Europe.

In the U.S., CAN-SPAM was the line in the sand and everyone got through that legislation. But in Europe, there are some really draconian measures that have come out.

A lot of companies have corporate data policies driven more out of fear than necessity. These are just some of the current differences in privacy and data handling between the U.S. and the UK.

Stress is about as inevitable as death and taxes.

It’s also a major productivity and creativity drain, so also like death and taxes, it can seriously impact your bottom line.

And this isn’t just a personal problem, stress among your employees is equally or even more detrimental to your business than personal stress.

Here are three ways to help combat stress in the workplace.

For 15 years, people treated email marketing the same way: “I’ve got a list, I batch, I blast, I send.” With more data and sophisticated tools available, people are now choosier about what they allow into their inboxes. And the actual folks driving email are also making it harder to get into inboxes, to protect their value.

So the question becomes, “How can we add value in our messages?”

Deliverable email data can’t make up for poor targeting.

As an email database provider (and to a lesser degree, list provider) who seeds licensed files to some of the biggest compiling names in the business we have the opportunity to see and approve hundreds of campaigns a month. We see the names selected and the content distributed in an impartial sort of light.

Every Market Media is thriving, thanks to our incredible clients and staff. Check out a few of our company updates as we've evolved over the years!