Every Market Media Blog

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Posts by Richard Holmes:

How to Succeed with Programmatic Advertising

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Richard Holmes 8/26/20 3:00 PM
How to Succeed with Programmatic Advertising

The metaphors are all real: Digital marketing is the Wild West, the final frontier, the Game of proverbial Thrones.

But how do you win?

By using quality data to custom craft targeted profiles for programmatic advertising. At least, that’s one way. Listen to Rick Holmes interview Alan Osetek, CEO of Digilant, a global programmatic solutions provider, and find out how not to fail when the stakes are almost as high as the competition is fierce.

Technical Sessions 3: 2 Ways to Verify Your Unverifiable B2B Email

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Richard Holmes 8/25/20 9:30 PM
Technical Sessions 3: 2 Ways to Verify Your Unverifiable B2B Email

It’s been a problem for a long time for a lot of companies: unverifiable B2B email addresses. Especially if you’re a marketing company or department with a big pile of data, you end up with a bunch of question marks instead of valid data.

Welcome back to the Corporate Data Show’s third Technical Sessions, the place where you can find a short guide series translating technical data processes to real world marketing applications.

Location Data: Why You Need to Know Where Your Customers Are

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Richard Holmes 8/25/20 8:23 PM
Location Data: Why You Need to Know Where Your Customers Are

 

MapAnything deals with location data, letting you know where your customers/prospects are.

It’s a different kind of data topic than we’re used to covering on The Corporate Data Show, but it’s definitely just as interesting.

In our most recent podcast episode Brian Bachofner, Head of Alliances at MapAnything, shared how location data can transform the way everyday sales reps succeed in their jobs.

The State of Data Privacy in Europe vs. the United States

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Richard Holmes 8/25/20 6:32 PM
The State of Data Privacy in Europe vs. the United States

Over the last ten years, there’s been much more of a focus on privacy in Europe.

In the U.S., CAN-SPAM was the line in the sand and everyone got through that legislation. But in Europe, there are some really draconian measures that have come out.

A lot of companies have corporate data policies driven more out of fear than necessity. These are just some of the current differences in privacy and data handling between the U.S. and the UK.