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Posts by Joshua Gosseck:

What to Consider When Aggregating Marketing Data

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Joshua Gosseck 5/27/21 9:00 AM
What to Consider When Aggregating Marketing Data

The goal for any marketer is to focus on efficient and effective marketing campaigns that produce results. For outbound marketers, that means aggregating data well to get those results. By stitching together different B2B or B2C contact or company data, marketers can get better leads, create better marketing campaigns, enrich an existing database, and much more.

Cultivating Culture: It’s More Than a Buzzword

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Joshua Gosseck 4/6/21 12:16 PM
Cultivating Culture: It’s More Than a Buzzword

Last week on the Corporate Data Show, we set all the technical jargon and acronyms aside and discussed something a little easier to explain but even harder to attain: company culture. Our CEO, Rick Holmes, sat down on zoom with Gil Allouche of Metadata.io to talk the ins and outs of culture: Why is it so important? Where do a lot of companies go wrong? How can you perfect yours?