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Hey everyone, Data Dean reporting once again.
As of July 5th, our latest US Business Executive Database update (7.21.1 US B2B) is now complete and we couldn't have been more pleased. Further down, you'll find the details on this update, including recent data verification, quality rating adjustments and more.
Lead generation is not all about getting random potential clients. It’s about getting them so close to a purchase decision that all you have to do is grab their attention and show them that your service is the solution to their problem.
Not too long ago, I had the pleasure of sitting down on the Corporate Data Show with Sushant Bhardwaj to discuss what he does at Safegraph, specifically when it comes to the company’s involvement in Placekey. For those of you that didn’t tune in, Safegraph is a reseller of B2B data, a lot like us here at EMM, and Placekey is a free platform focusing on geospatial data.
The goal for any marketer is to focus on efficient and effective marketing campaigns that produce results. For outbound marketers, that means aggregating data well to get those results. By stitching together different B2B or B2C contact or company data, marketers can get better leads, create better marketing campaigns, enrich an existing database, and much more.
Data Dean here!
Jon Steitzer, head of Business Development at Every Market Media, is feasting for B2B leads at lunch on Friday, May 21st, 2021. And guess what? He's willing to share with marketing and data professionals all around the globe.
This event kicks off a weekly live series hosted by EMM in order to network with others, work through complex lead/data segmentation exercises, and answer any questions you may have about outbound sales strategy.
Not too long ago, I sat down on the Corporate Data Show to discuss CRMs and CDPs with Alex Yoder of Leadspace. While CRMs are very familiar to anyone who has worked in the B2B data and sales or outbound marketing world, CDPs are a somewhat new concept, only showing up on a noticeable scale about 8 years ago in 2013.
On the most recent episode of the Corporate Data Show, I sat down with Harrison Tang of Spokeo and got really personal. And then professional. And personal again. That’s right; we’re talking about B2C and B2B data.
You may have heard that things are getting a little hostile in the marketing world. This past week, we here at Every Market Media were simply going about our business, discussing the wonders of outbound marketing, when some hooligans from the inbound side unleashed their inner Rocky Balboa on us.
