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Live Sending Vs Mailbox Lookup. Who Wins the Battle of Email Verification Methods?

As a follow on from last week’s post, 3 Tips for Application Specific Email Verification and Hygiene Services, we have decided to investigate which email verification method is the most effective.

During this investigation we found a recent study that shows that a bad email sender reputation and not the content of an email is responsible in almost 84.5% of all cases wherein the email does not reach the target recipients. For this reason, it is more important than ever to ensure your data is as clean as it can be.

So who is the winner in the battle between live sending vs mailbox lookup?

Neither! We have found that a process called Double Verification, which we use here at EMM, that uses a combination of both live sending and mailbox lookup techniques to ensure that our B2B, B2C and International Data is of the highest quality is the most effective way of ensuring the quality of our data is as close to perfect as possible.

Double verification is a 3 step process:

  1. The first step entails re-processing our entire file through Bridge Marketing. They placed our 252MM records through a complete series of proprietary hygiene applications and data quality algorithms to identify and significantly reduce the risk of bad users from a file.
  2. The second part of our process goes hand in hand with our scrubbing of data, what better way to improve the deliverability of a record than by collecting its true delivery status over the past 6 months from live EMM and client mailings.
  3. The third and final part was applying the technology of ImpressionWise to our records, this entails a hygiene software designed to remove non-deliverable data elements while purging any email-based traps, secondary moles, and other third party oversight seeds

The use of these three methods involves both live sending and mailbox lookup to keep EMM’s data to the high standards that we hold it to. This verification process is fast, accurate, reliable and can help you achieve a huge difference in quality for your database. In fact, when we ran this Double Verification process on our B2C marketing database, it resulted in a lift of 96 million net new likely deliverable records!

The correct email verification methods will not only increase your business efficiency but also your image and brand value in the market. Email verification helps you to improve your conversion rates which in turn adds more value to your business. A well segmented, assorted and verified business email list is always recommended for marketing services companies.

We assure you that once you get your database verified with us, you can leave all the worries of hard bouncing or failed emails behind. We can run our Double Verification process on any B2B segments or email lists. So get your databases validated with our Double Verification process and enjoy the benefits that countless numbers of email list brokers, email marketers, data centers, call centers, and lead generation groups have already enjoyed!

Please feel free to contact Every Market Media if you’re interested in learning more about our verification process, receiving a sample file or would like us to run some samples for you.

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