EMM business to consumer email update v.6.22.1
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Hey Everyone! Data Dean Here.
After a lot of work and a several changes, we have a sizable US Consumer Email Database (B2C v.6.22.1) Update to share with you! We are doing our best to bring you the highest quality data possible, and feedback is always welcome. Here's what you can look forward to with the new update:
- Removed “+” from numeric income field
- Refreshed consent information where possible on anything older than a 2018 registration
- Audit delivery service level by NTC (attached)
- County filled
- Approximately 500 disposable email domains added to permanent suppression
- Master opt-outs processed
- First and last name sanitization
- Applied name and address accuracy filters from B2B scripts (about time)
- Updated layout, removed low demand and no longer compiled fields
- If you use data back to the 2018 registration year, you have about 14 million more usable records(!!!)
|
NTC |
DELIVERY |
QTY |
DEFINITION |
|
A |
90% |
82,480,243 |
full name and postal, 90% or higher delivery |
|
B |
68% |
58,824,809 |
partial name, postal with street number, 70% or higher delivery |
|
CCC |
85% |
73,455,396 |
partial name and/or postal, 80% or higher delivery |
|
CC |
54% |
52,583,170 |
partial name and/or postal, 50% or higher delivery |
|
D |
17% |
269,234,794 |
suggested deletion/historical record |
|
Registration Year |
QTY 5.22.2 |
|
2021 |
122,462,150 |
|
2020 |
65,450,929 |
|
2019 |
49,968,480 |
|
2018 |
29,060,036 |
|
2017 |
26,257,107 |
|
2016 |
21,973,271 |
|
2015 |
21,870,790 |
|
2014 |
15,381,519 |
|
2013 |
12,064,997 |
|
2012 |
46,107,482 |
|
2011 |
94,288,376 |
|
2010 |
17,541,230 |
|
2009 |
14,542,803 |
|
2008 |
14,307,442 |
|
2007 |
14,355,078 |
|
2006 |
5,791,940 |
|
2005 |
7,044,681 |
|
2004 |
5,219,627 |
|
2003 |
2,452,237 |
|
2002 |
2,259,008 |
|
Registration Year |
QTY 6.22.1 |
|
2022 |
18,864,939 |
|
2021 |
120,205,815 |
|
2020 |
62,788,979 |
|
2019 |
48,811,909 |
|
2018 |
29,591,998 |
|
2017 |
24,208,169 |
|
2016 |
20,563,518 |
|
2015 |
20,399,240 |
|
2014 |
14,013,937 |
|
2013 |
11,223,943 |
|
2012 |
44,519,990 |
|
2011 |
91,591,335 |
|
2010 |
16,928,789 |
|
2009 |
14,091,349 |
|
2008 |
14,079,055 |
|
2007 |
14,090,796 |
|
2006 |
5,695,006 |
|
2005 |
6,971,821 |
|
2004 |
5,189,643 |
|
2003 |
2,413,252 |
Visit our US B2C product page for data quality definitions, our data card, and our data dictionary for more information. <3
