linkkey B2B<->B2C pairing

IDENTITY RESOLUTION

Linkkey is the name that was bestowed upon EMM’s proprietary matching logic that pairs consumer (b2c) and business (b2b) information.

Originally a separate brand, the integration of Linkkey reflects the natural evolution of application specific logic into broader systems.

Linkkey uses four different databases and dozens of data points to look for matches in public and private data assets. Matches can be indicated at a range of confidences.

Use cases for this information include:

  • Data onboarding
  • Recruiting offers
  • Reactivation
  • Validation and data enrichment

See our success stories for how one on-boarder doubled its effective audience size.

For the moment this product is only available through professional services. See our professional services here.

Have a question to see how Linkkey can work for you? Visit our contact us page

imageedit_2_3778712747